Website optimization ensures that your website is found at the top of the search engine results list. The fact is, there are over 2 billion web sites on the Internet and it continues to grow exponentially.
You've probably invested a large amount of time and money to establish your online business. You have a slick website design, you have an awesome product or service, you have ideal customer service practices, but do you have Internet traffic?
When buying real estate, location, location, location is the focus. In optimizing your website, the focus is the same. Where on the search engine results list is your business located? If you are not on the first page, then the likelyhood of making a sale decreases.