Digital assets pique the interest of users by engaging, informing or entertaining them. People are enticed to share a digital asset with their peers and followers, increasing the number of linked citations to the asset and your website. This provides your website value as it expands the audience, resulting in more clicks to your website and exposure of your brand to the masses. Digital assets can also be used for content marketing, to expand social engagement, for earning natural links to your website and for facilitating positive brand references.

Developing a digital asset to be marketed on social media is targeted to the users. Digital assets go beyond the prospect of “good content.” They can be graphic-based, interactive or text-focused. As such, during development it is important to identify the target audience and consider what information they seek. Once this has been determined, it is then crucial to present the information in a manner that is aesthetically logical and visually stimulating. While digital assets may be conscious of keywords and website placement in search results, this is not the primary focus.
Digital assets regularly developed by Internet Marketing Ninjas include, but are not limited to:

• Infographics
• Videos
• In-Depth Articles
• Blogs & Newsworthy Content
• Interactive Applications