Every time you watch a video over the internet, you enjoy the fruits of video streaming technology. Live streaming technology is how videos are streamed over the internet, live, in real-time, as they are being recorded.
Live streaming (live streaming bangalore) technology is the internet’s response to live television broadcasts, with the most popular being news shows and sports.
However, live streaming technology is much more accessible than live television broadcasts and is something your business can do! Today, we will explain what live streaming technology is and how it works, so you can put it to use for your business!
Live content holds viewers’ attention as much as 20 times longer than on-demand content, allowing you to build a solid connection with your viewers. There are so many use-cases for live streaming across industries that it just makes sense to start creating live content for your business!
Here at Mslive, we are live streaming and video hosting service, putting us in a perfect position to help answer your question, “What is live streaming technology, and how does video streaming work?”
In this post, we will discuss what live streaming is and how live streaming works. We will briefly discuss live streaming use cases before diving into the streaming platform technology’s ins and outs.
To wrap things up, we will cover a few important live streaming (live tv streaming services) equipment and software broadcasters use to bring their streams to life. You will walk away with an understanding of how video streaming work and exactly what live streaming is.
What is Live Streaming Technology?
Live streaming technology is all the software and hardware used to transmit video content to viewers as it is being filmed in real-time. Video files are large, and in order to transmit video live, dedicated technology and streaming devices are needed for this process.
What is live streaming (live tv streaming sites) technology? It is the technology that allows people to view video broadcasts in real-time, right as they are happening.
Live streaming technology includes things such as:
- Video encoders
- Video transcoders
- Content Delivery Network (CDN)
- HTML5 Video Player
Don’t worry if you don’t know what all those pieces of technology are! We will explain them in more detail below.
How Does Live Streaming Work?
Live streaming is an important tool for business, remote learning, and remote event attendance.
Getting a little more formal, live streaming works by getting your video to your viewers through varying streaming protocols over the internet in real-time. The goal of live streaming is to complete this process without any video latency.
Video latency is the delay between recording something and your viewers seeing the content on their screen. The goal is for viewers to experience what you are registering as close as possible to real-time.
Uses for Live Streaming
Live streaming (channels on youtube tv) is used for many purposes in various industries. At its core, streaming content is meant to help people attend events, expos, and experiences they cannot attend in person.
(break) Businesses and other organizations use live streaming to engage with their audiences. The live streaming of video allows more people to participate in live events regardless of location.
Some of the most popular live streaming use cases include:
- Virtual events
- Online education (lectures, training, etc.)
- Sports coverage
- Concert streaming
- Video sales (product demos, sales pitches, etc.)
- Marketing
- Church service streaming
- Local government streaming
The possibilities are endless when it comes to streaming live video. You can get creative and incorporate it in any way that makes sense for your brand.
The Technical Setup for Live Streaming
In the past, the ability to send a video file over the internet in real-time seemed impossible. However, live streaming technology has made leaps and bounds over the past decade. Today, broadcasters can capture a video and have it appear on their viewers’ screens in seconds.
Streaming uses a series of protocols, projects, and live streaming equipment to transmit high-quality videos to viewers. Still not sure what that means. No worries! Let’s dive into what the most common technical setup for live streaming is:
1. First, you use a video camera or webcam to capture video.
2. Second, the video is sent to an encoder. This encoder may be located inside of a hardware encoder or through a software encoder.
3. The encoder takes the RAW files from your camera and converts them into smaller files that can be streamed online.
4. The encoder ingests the now streamable video into an online video platform via RTMP.
5. The online video platform uses a content delivery network (CDN) to deliver the video to viewers via an HTML5 video player via HLS.
These terms may be confusing at first glance, which is understandable since this process is highly technical. Let’s take some time to explore what exactly HTML5 video players, encoding, transcoding, CDNs, and the various protocols are and why they are important in the live streaming (best cable streaming service) process.
To fully understand what live streaming means, you need to understand the technical setup and technology required to live stream.
What is a Content Delivery Network (CDN)?
A content delivery network (CDN) is a series of servers strategically placed around a geographic region that delivers content to viewers who are physically distant from the location where the video originates.
With servers worldwide, content jumps from your video host to the closest server, then from that server to another until it reaches the viewer’s screen.
These servers are called Internet Exchange Points, and they are strategically placed to reduce the transmission time of the video so that your stream is delivered as close to real-time as possible.
Content delivery speeds are partially determined by the number of “jumps” that content has to make between you and your viewer. For example, if the distance from the server to the host is great, web content on that server may take longer to load than it would if the host was nearby.
That said, a high-quality live streaming CDN can revolutionize and streamline that entire process.
Live Streaming Platform Solution
A live streaming solution is one of the most essential tools for live streaming at the professional level. A live streaming platform is a solution that hosts your live streams.
A well-equipped live streaming solution includes:
- A white-label HTML5 video player
- Easy video embed options
- Video monetization
- 24/7 support
- Powerful video analytics
- Top-tier security
- Reliable content delivery.
Mslive offers a powerful streaming solution that includes all the desired features we’ve mentioned and more. To see how Mslive stacks up to some of the best options on the market, please take a look at our live streaming (video streaming server) solution comparison.
Final Thoughts
Live streaming is a precious resource for businesses, schools, and professional organizations. It allows brands to connect with their audiences in real-time to create highly engaging content. It also makes virtual event streaming possible.
If you are looking for an end-to-end streaming platform with live, on-demand, and video monetization capabilities, Mslive is the solution for you.
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