live streaming companies
Nearly 44% of people watch less live TV because they are instead watching live streams online. And over 80% of audiences prefer to watch a live video over reading a blog.
So, to connect with a modern audience, you must broadcast live. Thankfully for broadcasters in the streaming business, the live streaming industry has evolved significantly since its starting days. It now offers a top-grade streaming solution that makes managing your website easier.
And your own website is one of the top places to do it. But for many broadcasters, the question that keeps them away from maximizing the potential of their own live streaming website is “How to broadcast live on my website”.
Adding videos to your website allows your viewers to connect directly with your content from your website without having to go through a social media channel to view your virtual live events. It allows viewers more direct access to your content and keeps them on your platform for longer.
Ready to learn the process? Keep reading as we share insights into what video embedding is and how you can embed videos to integrate live video streaming on your live streaming website.
*This post reflects the most up-to-date information as of December 2022.
What is Video Embedding?
Embedding videos from a hosting platform instead of Youtube or another free streaming service gives you more control over your content.
Video embedding means adding a live stream or a video player to your website using an online video platform. For many live stream websites or social media platforms, it is as simple as copy and pasting a link.
You can use free tools like YouTube to embed videos on your live streaming website. However, such free tools carry limitations for embedding live video content on your website, making them not the best solution for video embedding.
A few drawbacks to using YouTube for live stream hosting and embedding:
- Lost Traffic: YouTube pulls traffic from your site and back to YouTube through the related videos shown at the end of the video. YouTube isn’t designed to keep viewers on your own live streaming website.
- Unprofessional Appearance: YouTube has its branding on the overlays and watermarks, and any video embedded from YouTube to your own live streaming website will have a “Watch on YouTube button.” Your branding is not featured at all.
- No Customer Support: YouTube’s customer support is almost non-existent, so if a live stream link doesn’t work or if the streaming quality isn’t up to mark, you will have to troubleshoot on your own.
- Arbitrary Rules: YouTube has arbitrary content guidelines. If YouTube decides they don’t like your content or message, it can be deleted from your channel and your own live streaming website via the YouTube embed link.
- Advertisements: YouTube can run advertisements on any of its video content. You don’t control the advertisements that run on your content. That can ruin the overall experience and lower the standard of your content.
- Less Control: Maintaining an impressive live viewer count is one of many metrics showing how your video content is performing. You get much less control over elements such as streaming quality or ads with YouTube.
Using professional video hosting platforms gives you much more control over your content. Since you own the content, you can remove the host’s branding. You also don’t have to worry about following any of Youtube’s strict guidelines or about your content being deleted without your permission.
Video embedding is fairly easy as long as your live streaming website design is compatible with the type of streaming you want to set up. You can easily embed live streaming videos or clips from your past live streams directly on your website or live streaming app
Benefits of Embedding a Video on Your Website
There are two primary ways to place videos on your live streaming website or a landing page. You can either link or embed videos.
When you embed a live stream on your live stream website, visitors can watch it without leaving the web page they are on.
When you link a video on a live stream website, visitors must click on the link, redirecting them to the web page where the video is hosted.
There are distinct advantages from both a user experience and SEO standpoint to embedding videos instead of linking to them:
- Optimized Viewing Experience: You can optimize the video for online viewing with an embed code. When you directly embed a live stream on your live streaming website , you can adjust the video’s frame size, height, and width to ensure optimal viewing on your website.
- Customize Start Time: You can customize the video’s start time with an embedded code. That allows you to direct viewers to a specific start time within your video content.
- Keep Users on Your Site: Learning how to embed live stream on website, you keep viewers on your website instead of linking to another site. That’s especially true if you use a private video hosting service instead of a free video hosting platform to embed your live stream videos.
- Help SEO: If you want to improve your search engine optimization, embedding videos is one of the best ways to achieve this goal. It is easier to rank when you have both text and video on your own website.
- Increase Engagement: On your own live streaming website, you can monitor numbers such as live viewer count. It’s useful information that tells you how each live stream performs. People like to watch videos; creating a video library on video streaming websites and adding videos directly to your live streaming website allows for increased user engagement directly on your website. It’s also easier to engage and excite your viewers for your upcoming content through your own live streaming site.
- Narrows Down Your Target Audience: Knowing what to make is more important than creating an extensive video library. Viewers who log onto your own live streaming website can live stream videos and leave something more important behind: viewer data. This data is how you learn about your target audience, and the type of content they are most interested in. That’s how you can narrow down your webpage‘s focus and create live events around the topics your viewers care the most about.
- Easier to Manage: managing your own live streaming site, means you can easily manage and streamline different video categories such as past live streams, subscription video on demand, and short clips, as well as promote your next live streaming session without having to pay extra to third-party websites. Your viewers can access all your content through your live streaming site or live-streaming app
Instead of linking to videos hosted on other sites, embedding videos allows you to create a custom video experience, keep viewers on your website, increase direct engagement, and assist with your SEO.
How to Embed Live Streaming Video on Your Website
You can embed videos on your site without any proficiency in coding.
It is not difficult to embed video on your website, but it requires a few different tools and a little know-how.
Let’s look at how you can embed a video player on your website in 5 simple steps. These steps are the same for embedding live video or video-on-demand content.
1. Choose a Live Streaming Platform
The first step in embedding a live video on your website is investing in a live streaming platform. With countless streaming services available now, this can be a daunting task for broadcasters. This tool is used to manage and host all of your video content. Many of these live streaming websites also support monetization, security, and more.
Some of the top live streaming platforms include:
- Mslive
- Vidyard
- IBM Cloud Video
- Livestream (by Vimeo)
- Kaltura
- Brightcove
Again, YouTube and Vimeo are two free alternatives. These options are minimal in terms of features and capabilities, but they can be helpful for broadcasters with limited budgets.
Using a professional live streaming platform offers some distinct advantages, such as:
- Custom video player experience with white-label features
- Top-tier content delivery network (CDN) for professional live streaming quality
- Video monetization options
- Live streaming APIs that allow you to manage your content how you want
- Advanced live video analytics so you can get real-time feedback on the success of your streams
For more information on choosing a video streaming website to host your stream, please check out our live streaming platform comparison post.
2. Create a Live Channel
Once you’ve chosen a professional live streaming platform, it is time to create a live channel.
To do so in Mslive:
- Click the purple “Add +” button in the menu on the left.
- Select “Live Stream”
- When the window pops up, add a title and select “Standard” as your stream type.
- Click “Create”
Now you have created a live channel on Mslive to host your live stream. You need to create a live channel before creating an embed code that you can use to stream on your website.
3. Generate an Embed Code
Live streaming websites like Mslive allow you to manually embed streaming content on your website by providing the embed codes needed to make this possible.
Mslive makes it exceptionally easy for users to create embedded players on their sites and broadcast live video streams.
STEP 1: To get started, log in to your Mslive account. Find the video you want to embed and click the “Edit” button:
STEP 2: Navigate to the “Sharing” section under the “General” tab and copy the “Embed Code”:
There are two types of embed codes available: JS (Javascript) and iframe. We recommend using the JS embed code because it’s more universally compatible with the full-screen feature.
The JS embed code is also a requirement for the URL referral restriction feature to work (which restricts content based on the websites allowed to host it). That said, the iFrame embed code is more compatible with and/or required for some frameworks, including WordPress and WIX.
STEP 3: Once you have selected your embed code type, the last thing you have to do is insert it into your website. It will not look the same for everybody assuming you have access to edit at the HTML level. It will look something like this:
If you go to the “General” tab and navigate to “Sharing,” you will also see a “Share Link” option.
That’s not an embed code but a link that allows you to share directly with viewers or your social networks. The link will direct viewers to a page with a video player where they can watch your video; it will not direct them to your website.
If you have questions about video embed or need help with this Mslive feature, feel free to contact us directly.
4. Paste the Embed Code
Find the place on your site where you’d like to embed the video player. Open the HTML editor, and paste the embed code you copied from your OVP.
Preview the changes to make sure the code is working properly.
Using domain restrictions or signed embed codes, you can also share videos privately to ensure that your videos are only accessible on websites you own. This feature is available with many professional video CMS platforms, protecting your content even when you use a third-party live streaming website.
5. Save Your Changes
Save the changes, and publish the page or post you’ve edited. Again, test out the live site to make sure that your embedded video player has correctly set up.
It is a good idea to test run your live video stream before your broadcast is expected to start.
Now you know how to use Mslive to embed video directly on your website.
Top 3 Mistakes To Avoid When Embedding Live Streaming Video in Your Website
Although the process for embedding live video in all the popular website builders is relatively straightforward, there’s still room for mistakes. Here are the top three ones you should avoid:
- Privacy setting: Confirm that the privacy settings of your live video are the same as that of your website page. That’ll ensure that all your website visitors can view the live video. For example, if you’ve put your live video behind a paywall for premium users, then make sure that your website page is also for that specific audience, so other users don’t run into any issues, such as being unable to watch the video.
- Update the page: Remember to update your page when/if you delete the live video. If your video goes down for whatever reason, the page will show an error of a broken link and negatively affect the user experience. It happens a lot with YouTube videos that are removed by the admin or deleted by the network due to policy violations.
- Check your plug-ins: Make sure you don’t have a plug-in on your website that prevents you from embedding videos in your website. The “Disable Embeds” plug-in on the WordPress site is an example of such a plug-in.
Conclusion
It’s fairly simple to embed live video on your website, whether you’re tech-savvy or brand new to live streaming technology.
Here at Mslive, we provide easy embed codes to copy and paste into your website’s editing platform. Most online website creators in the live streaming business will have unique ways of embedding a live video onto your website. Still, if you follow our instructions, it is easy to figure out.
Now that you’ve learned how to use Mslive’s streaming solution to embed live stream and on-demand video content onto your website and social media pages, it’s time to show off your content.
When you use Mslive to host your video content, generating embed codes, and adding your videos to your site will be a breeze.
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